Justin Bieber Vespa: discover the design of the singer | Architectural Summary


Collaborations between fashion designers and automakers aren’t new – one of Virgil Abloh’s last projects was a Mercedes-Maybach – but now Justin Bieber and Vespa have entered the chat. On Monday, the 75-year-old Italian scooter maker unveiled an all-white Vespa Sprint with a flame pattern above the rear wheel, a brainchild of the 28-year-old superstar.

In a promotional video for the collaboration, Bieber explains the creative process behind his design and says something we just can’t argue with: “Monochrome things are very palatable to me.” He goes on to explain that the flame design “was a way to give it a little edge that I thought would set it apart.”

The Vespa designed by Justin Bieber.

Courtesy of Vespa

Fans of “What do you mean?” The singer knows he has a passion for pop art and streetwear, and the Vespa certainly taps into that aesthetic. He and his wife Hailey Bieber auctioned off 17 contemporary pieces, including one by Abloh, for charity in 2019, and who could forget when Bieber gave his Instagram followers a full house tour showing off his Kaws stuffed animals and pieces by Takashi Murakami. Bieber is also streetwear brand Drew House.

Vespa touched this world before, when the brand tapped sneaker designer Sean Wotherspoon for a collaboration. His Primavera 50 Vespa is yellow, red and celadon, and it is still available for purchase. Giorgio Armani and Christian Dior also lent their design look to scooters.

“At the end of the day, the goal of design is always to put your own unique spin on things,” Bieber said. “When I design, I always think about this: Is this pushing things forward? Is this unique? Is this something that’s cutting edge?”

The Justin Bieber Vespa is available with three different sized motors, and anyone interested in buying one can reserve their scooter from April 20.

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