DETROIT – The Henry Ford health system is no more.
Henry Ford Health System – actually now it’s just Henry Ford Health — unveiled a rebranding campaign on Tuesday, dropping the word “system” to emphasize the word “health.”
Henry Ford Health says the brand unites all of Henry Ford Health’s offerings, from primary and preventative care to complex and specialty services, home health, pharmacy and healthcare retail, and its academic mission advance research and train the next generation of health professionals. .
“Given the collective challenges of the past two years, there has never been a more important time for Henry Ford Health to renew our promise to our communities,” said Wright Lassiter III, President and CEO. “We want every life we touch – whether it’s a member of our team, a patient, a member, a community partner or a neighbor – to know that we will be the dynamic partner and tireless defender they need.”
Henry Ford Health employs more than 33,000 people, including nearly 6,000 physicians and researchers from the Henry Ford Medical Group, the Henry Ford Physician Network and the Jackson Health Network.
Henry Ford Health also announced a new campaign titled “I Am Henry”, described as a “dynamic storytelling platform, the campaign allows customers, team members and community partners to share their personal stories of hope and resilience, triumph and inspiration, weaving together individual stories to strengthen the mission and promise of the Henry Ford Health community.
“The COVID-19 pandemic has challenged us all to reimagine what health care can and should be for our communities,” said Heather Geisler, executive vice president and chief marketing, communications and experience at Henry Ford. “We discovered: We are Henry, and together, every day, we each have a role to play in the health of our community. What we are revealing today is the start of a new journey. Much more than a logo or slogan, it’s a public statement of our brand promise and a powerful way to unite us. We are Henry, and together, every day, we define and redefine what Henry Ford Health is.
Watch below: A lengthy interview with Henry Ford Health CEO
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